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As Search Engine Land founding editor Danny Sullivan wrote recently, search results may not actually be any worse than they used to be, but people increasingly see them as problematic. Autocomplete and highlighted result snippets are two search features that have gotten attention for not performing as expected.Previously, if you typed “are Jews” into search, one autocomplete option that surfaced was “are Jews evil?Google can then send such users along to your site or app. Actions are currently in partner-only mode for Music, TV & Movie, and Local Business (orders and reservations).If you have video content that you are able to stream to users, please register your interest in implementing this feature using the forms referenced above.“We’ve adjusted our signals to help surface more authoritative pages and demote low-quality content, so that issues similar to the Holocaust denial results that we saw back in December are less likely to appear,” writes Ben Gomes, Google’s executive in charge of search, in a blog post published today.Additionally, users can now flag autocomplete features and highlighted results that are offensive, false or otherwise problematic.This markup is also the first step to making some content eligible for lists and host-specific list previews. A variety of content types qualify to appear in rich results.Creative Work is a type definition that applies to qualifying content produced for reading, viewing, listening or other consumption, such as news articles, recipes, and videos.
When you are logged into Google with an account that has the ownership or management of the listing, the information made on the search-results page listing will flow, in what seems like real time, back to the dashboard and out to the listing wherever it might show.
“We plan to use this feedback to help improve our algorithms,” writes Gomes.
Here’s what that flagging will look like for snippets: It’s been a rough year for Google’s oldest and still most core product, search.
Google said it has updated its algorithms to better prioritize “authoritative” content.
Content may be deemed authoritative based on signals such as affiliation of a site with a university or verified news source, how often other sites link to the site in question and the quality of the sites that link.